Why “Imagine Picasso” in Zurich is 100% Unique

Calling all Picasso admirers: we're stoked to announce the arrival of "Imagine Picasso" in Zurich!

Pablo Picasso, a man whose name is synonymous with artistic genius, once said, "Every child is an artist. The problem is how to remain an artist once we grow up."

Embracing this spirit, we invite you to rediscover your artistic soul and immerse yourself in the world of Picasso. This man of many talents was a prolific creator; he left behind more than 50,000 works of art.

When visiting Picasso's birthplace a while back, we tasted the creator's legacy at the Museo Picasso Málaga. The Imagine Picasso exhibit in Zurich is a tribute to Picasso on the 50th anniversary of his death.

Inside "Imagine Picasso" in Zurich

This immersive exhibition, curated by the French artists Annabelle Mauger and Julien Baron, pioneers of immersive art, is hosted at the Lichthalle MAAG. The large space exhibits more than 200 Picasso paintings in a captivating way.

Picasso's paintings are projected onto walls, giant origami elements, and the floor, creating a 360-degree visual feast. This immersive staging gives us a unique insight into the evolution of one of the most productive and creative geniuses ever.

We are excited to go on this mesmerizing journey through Picasso's world. "Imagine Picasso" celebrates the Spanish artist's revolutionary career, from the evocative images of his Blue and Rose periods through his masterpieces of Cubism and Surrealism to the diverse and unique works of his mature years.

A unique chance to experience Picasso

The exhibition results from a collaborative effort between Annabelle Mauger, Julien Baron, architect Rudy Ricciotti, and French art historian Androula Michael.

Inspired by Picasso's perspective on his childhood, the team created a setting where paintings are projected onto huge origami structures and walls. They quite literally deconstruct and restructure Picasso's work. The experience at "Imagine Picasso" is enhanced by a soundtrack, immersing us deeper into this artistic universe.

Androula Michael, the curator of the exhibition and an art historian specializing in Picasso, emphasizes that the main goal of this immersive exhibition is to create a space accessible to everyone, regardless of age, language, and culture.

It promotes emotions, dreams, and a deep dive into the subject, even for the youngest visitors. We believe that winter is the perfect season to step off the snow-covered streets of Zurich and into this exhibit at Lichthalle MAAG.

So, join us in this unique celebration of Picasso's art and legacy, and immerse yourself in the world of one of the greatest artists of the 20th century. "Imagine Picasso" is not just an exhibition; it's an experience, a journey, and a tribute to the genius of Pablo Picasso.

More information about "Imagine Picasso"

• Date: November 15, 2023 to January 28, 2024
• Location: Lichthalle MAAG, Zurich
• Opening Hours: Tue/Wed/Thu/Sun 10 AM to 6 PM, Fri/Sat 10 AM to 8 PM