Dimitri BurkhardThe 1960s and 70s were a golden era for Swiss tourism. Swiss hotels were more than just places to sleep; they were beacons of style, comfort, and innovation.
Travelers worldwide flocked to Switzerland, drawn by the landscapes and exceptional hospitality. The "Check-in Check-out" postcard book by Scheidegger & Spiess offers a wonderful way to relive that vibrant period.
The Charm of Swiss Hotels in the 60s and 70s
In the 1960s and 70s, Swiss hotels led the way in hospitality innovation, introducing amenities that were considered revolutionary for their time. Underground parking garages provided guests with the convenience and security of parking their vehicles directly at the hotel, a feature that catered to the increasing number of car travelers.
Mini bars in hotel rooms were another groundbreaking addition, allowing guests to enjoy beverages and snacks without leaving their rooms. Hotel gyms also began to appear, reflecting a growing focus on fitness and well-being among travelers. These gyms were equipped with modern exercise machines, enabling guests to keep up with their workout routines while on vacation.
In those days, and still today, Swiss hotels like the Palace Hotel in St. Moritz, the Zermatterhof, and Badrutt’s Palace Hotel symbolized luxury and prestige. These five-star hotels not only offered suites and top-notch amenities, but also memorable experiences.
- The Palace Hotel in St. Moritz epitomized glamour, hosting celebrities and royalty. It combines Belle Époque elegance with modern amenities. As a bonus, the hotel offers stunning views of the Engadin Valley.
- The Zermatterhof in Zermatt is also a classic. Its lucky guests are gifted amazing views of the Matterhorn. Still today, its cozy yet luxurious atmosphere is perfect for those seeking a peaceful escape in the Swiss Alps.
- Badrutt’s Palace Hotel in St. Moritz is a favorite among winter sports enthusiasts and luxury seekers. Its iconic tower and grand façade are matched by impeccable service.
The "Check-in Check-out" Postcard Collection
The "Check-in Check-out" postcard book is a beautiful collection that transports you back to those golden days. Each postcard acts as a time capsule, capturing the essence of Swiss hotels in the 1960s and 1970s. Featuring photos from Kunstanstalt Brügger in Meiringen, the collection showcases the interiors, exteriors, and stunning landscapes surrounding these hotels.
The postcards highlight the unique blend of traditional Swiss charm and modernist design that defined the era, from grand lobbies and elegant dining rooms to cozy guest rooms and striking architectural shots.
Why You’ll Love the "Check-in Check-out" Postcard Book
- Stunning Photography: The photos are top-notch, capturing the beauty and elegance of Swiss hotels with incredible detail. You might see happy guests trying out a hotel gym in one photograph. In another, some wealthy guests wearing fur coats check into a hotel.
- Great Gift Idea: This postcard book is perfect for travel lovers, history buffs, and art enthusiasts. It's a thoughtful and unique present that offers a window into a glamorous past.
- Collectible Keepsake: As a limited-edition item, the "Check-in Check-out" postcard book makes an excellent addition to any postcard collection. We're actually having a hard time parting with some of the postcards...
Our Verdict
The "Check-in Check-out" postcard book by Scheidegger & Spiess is more than just a collection of pretty pictures; it’s a nostalgic journey through the heart of Swiss hospitality during its most memorable period.
Take a step back in time with this fun postcard collection, and let it transport you to an era when Swiss hotels epitomized style and comfort. You'll feel like you're checking in and out of these iconic places, soaking up the beauty and sophistication of a bygone era.
Buy the postcard collection here
Photographs-within-photographs copyright Alpines Museum der Schweiz, Bern
