Dimitri Burkhard
Mountains, lakes and cows. Lots of cows. Those are some of the clichés about Switzerland. In order to show the world that there is much more to this tiny country, Mazda is drawing on the wisdom of the Swiss population in a great crowdsourcing project: Voilà ma Suisse!
Everyone (and their mothers) will have a chance to document their favorite uniqueness about Switzerland. Whether it be the best lookout point for a picnic in Ticino, a favorite restaurant at Lake Geneva or the most gorgeous drive in the Zürcher Oberland…
With one of ten Google Streetview-esque Mazda cars, anyone will be able to explore the Swiss countryside as a “Challenger” and share their experience online. This is made possible since each car is equipped with indoor and outdoor cameras which essentially record the entire experience!
To top it off, each experience will be named after the person who submitted it! Route “Newly Swissed”, here we come…
(Videos are sponsored by Mazda)
