Our List of Unofficial Taglines for Swiss Cantons

For the purpose of this post, let's assume that Swiss cantons are the equivalent of American states. Given the up-and-down topography and deeply entrenched language barriers, many of the cantons could not be any more different.

Now, in the United States, each state has its own tagline. Many of them have some truth (Florida is the "Sunshine State"), but others are plain marketing speech (Idaho: "Great Potatoes. Tasty Destinations.").

But in Switzerland, cantons do not have official taglines. But this is not needed anyway as most every canton has some sort of cliché attached to it. And it is a pastime of many Swiss to delve in those stereotypes about their neighbors. Of course, this is hardly meant in a malicious way, but rather as a friendly competition.

So if the Swiss cantons did have taglines, here is what they might be:

Aargau: Carrot Country ("Rüebliland") a.k.a. "White Sock Zone" a.k.a. "That thing that connects Bern and Zürich"

Appenzell Ausserrhoden: The Original Hobbiton

Appenzell Innerrhoden: The Cowshit in the Meadows

Basel-Stadt: The Carnival Capital

Bern: Züri West

Fribourg: The Hipster Canton

Geneva: France ("C'est déjà la France!")

Glarus: Heidiland

Grisons/Graubünden: The Real Heidiland

Jura: The Jurassic Park of Switzerland

Lucerne: The Heart of Switzerland

Neuchâtel: Where The Green Fairy was born

Nidwalden: Where?

Obwalden: What?

Schaffhausen: City by the Falls

Schwyz: Negative Taxes for All

Solothurn: Home of the Number 11

St. Gallen: The Far East

Thurgau: Cider India ("Moschtindie")

Ticino: The Sunroom of Switzerland

Uri: Crossroads between North and South

Valais: Where They Talk Funny

Vaud: Home of the World's Best Wine

Zug: Highest Income per PO Box

Zürich: Downtown Switzerland

(Post inspired by reddit, Solothurn picture copyright BLC)