Strong brands have a long tradition in Switzerland. Thanks to the country's diversity and an education system promoting innovation, the claims of quality, precision and reliability are not just buzz words...
Tag - branding
Dimitri Burkhard
9 iconic Swiss brands you should recognize
If you want to be smarter than a fifth-grader, here are essential Swiss brands you should recognize - from Migros to Victorinox.
So You Think You Know Your Airline Brands?
Do you know which tail belongs to which airline? Swiss International Air Lines is a given, but see how many others you know...
Six household brands which have been Swissed
You would expect to find a variety of international products in a small country in the middle of Europe. Actually, Switzerland is very diverse in that respect and retailers know exactly how to cater to wealthy shoppers...
Sylvia